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Google Mobile Experience Certification 

Ted is new to conversion rate optimization but is eager to get started. Which of the following steps should be his first priority?

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  • Analyzing what businesses in the same industry are doing
  • Implementing an A/B test on the homepage
  • Using data and user feedback to identify areas of opportunity
  • Creating a hypothesis to test based on his preferences

The correct answer is:

  • Using data and user feedback to identify areas of opportunity.

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