Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:

  • cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely
  • cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely
  • cost-per-click (CPC) goals to raise your bid when a conversion is more likely
  • cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely

The correct answer is:

  • cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely.