Amazon Advertising foundations

Tandra is setting up a campaign to drive awareness of her brand’s new booklight. She wants to reach the community of readers on Goodreads. Considering only this information, where should her ads be placed?

July 18, 2022 Certificate Land

Third-party sites
Devices
Amazon retail sites
Amazon O&O sites

The correct answer is:

Amazon O&O sites

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← Zoya is an advertiser at a furniture company. She recently ran a campaign where she promoted the brand’s new line of luxury armchairs. She wants to understand how this campaign impacted sales across her brand’s other product lines that were not advertised in this campaign. Which metrics should Zoya look at to understand this?
Which audience solution allows advertisers to reach shoppers that previously visited certain product detail pages on Amazon? →