To describe enhanced conversions for leads, what would you say?

• You’d say it requires Google Click Identifier (GCLID) storage.
• You’d say it uses third-party data.
• You’d say it requires customer relationship management (CRM) system modification.
• You’d say it uses hashed, first-party data.

The correct answer is:

• You’d say it uses hashed, first-party data.

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