Susie is the business owner of GooeyChewy. Susie knows how important conversion rate optimization is, but she’s limited with her time. Susie has learned that, by deciding what to test and in what order, the PIE framework can help her to prioritize her time. Which of the following criteria belong to the PIE framework?

  • Presentation, Indicators, and Estimation
  • Production, Interest, and Engagement
  • Performance, Inspection, and Evaluation
  • Potential, Importance, and Ease

The correct answer is:

  • Potential, Importance, and Ease.

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