Starting a client meeting with an agenda:

  • makes the client feel he is important, even if he is not a key decision-maker.
  • is too structured and will probably scare the client.
  • can help lower the client’s resistance, because he will know what to expect.
  • is only necessary if you do not have experience in selling Google products.

The correct answer is:

  • can help lower the client’s resistance, because he will know what to expect.

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