If a sports channel broadcasts professional American football games and wants to target local university students, which demographic might be the best fit for this criteria?

  • Males, ages 13-34, living in Canada
  • Males, ages 35-45, living in the United States
  • Females, ages 35-45, living in Brazil
  • Males, ages 18-24, living in the United States

The correct answer is:

  • Males, ages 18-24, living in the United States.

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