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HubSpot Email Marketing Certification 

Fill in the blank: The snippet of copy that’s pulled in from the body of your email is the _________.

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The correct answer is:

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Fill in the blank: Connecting the different stages of the buyer’s journey with the content you’re sending is an example of ____________.

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There are three types of metrics you want to analyze and track. Two of them are individual email metrics and whole marketing channel metrics. What is the third?

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True or false? You want to strive for a very little drop off between the number of people you sent to and the number of people you were able to successfully deliver to.

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