Small-business owner Marcos set up his Google Ads campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?

  • See the suggestions on the Keywords page
  •  Stick with the current keywords for 2 months to collect enough viable data
  •  See the suggestions on the Opportunities page
  •  Click the “Automatic keyword refresh” button

The correct answer is:

  • See the suggestions on the Opportunities page.

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