In which of the following situations should an advertiser consider using automated bidding?

  • to optimize bids on both Sponsored Product and Sponsored Brand campaigns, toward sales efficiency
  • to optimize bids on Sponsored Brand campaigns, toward brand awareness
  • to optimize bids on Sponsored Brand campaigns, toward sales efficiency
  • to optimize bids on Sponsored Product campaigns, toward brand awareness

The correct answer is:

  • to optimize bids on Sponsored Brand campaigns, toward sales efficiency.

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