Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?

  • The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%.
  • The higher expected click-through rate will lead to a higher Ad Rank.
  • The ad will lead to a higher cost-per-click for the advertiser.
  • The advertiser will receive more bids in the auction.

The correct answer is:

  • The higher expected click-through rate will lead to a higher Ad Rank.

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