Showrooming refers to:

  • The phenomenon where brands sell specialty or limited quantity goods through mobile
  • The phenomenon which turns brick and mortar stores into showroom apps for mobile users
  • The phenomenon where various brands within similar categories compete for brand placement on a mobile device
  • The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile

The correct answer is:

  • The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile.

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