SEMrush SEO Fundamentals Certification Exam Answers 2020

100% Free Updated SEMrush SEO Fundamentals Certification Exam Questions & Answers.

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SEMrush SEO Fundamentals Certification Assessment Details:

  • Questions: 20 questions
  • Time limit: 27 minutes to complete the assessment
  • Pass rate: 70% or higher to pass
  • Retake period: If you don’t pass the assessment, You can immediately retake the exam.
  • Validity Period: 12 Months

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What is the primary difference between mobile search results and desktop search results?

  • There is no difference
  • To ensure better user experience, you should have less content on your mobile website
  • Nofollow backlinks count when it comes to mobile SEO
  • More focus is made on local results

Fill in the blanks: ______ is the manual method where you add in-line schema annotations to the corresponding HTML page elements. When you use ______, Javascript fires and inserts the markup into the head of the page.

  • org, Microdata markup
  • Microdata markup, JSON-LD
  • JSON-LD, Microdata markup
  • Microdata markup, Schema.org
  • org, JSON-LD

What are the main ways of improving your mobile website’s user experience? Choose three answers.

  • Making sure your content is easily readable
  • Adjusting your page elements to make them easy to click with fingertips
  • Using a dynamic serving website to make it mobile-friendly
  • Making your content shorter so users can explore your site faster
  • Making sure your phone number is clickable

What are the signals that help Google see that your site is targeting a specific country? Choose two answers.

  • You use the country’s ccTLD
  • You use the “.com,” “.net,” or “.org” TLD
  • A subfolder of your website contains the country’s name
  • You use the country’s language in your hreflang directive in the header

Which of the listed factors are important for local SEO? Choose three answers.

  • Mentions of your business name, address, and phone number
  • Total number of backlinks from trusted websites
  • Links from local websites
  • Localized site content
  • Follow/nofollow backlink property

Which of the listed items does Search Console allow you to do? Choose two answers.

  • Discover the traffic sources and track users by the sources
  • Make sure that Google can crawl your website
  • Discover which queries caused your site to appear in certain positions in search results
  • Monitor and analyze your site’s audience behavior

What is the approximate number of Google’s ranking factors?

  • Over 1000
  • Over 20
  • Over 100
  • Over 2000
  • Over 200

What does PLA stand for?

  • Popular Links Analysis
  • Product Listing Ads
  • Personally Listed Ads

What is the name of the URL element that is present on every page except the homepage?

  • Subdomain
  • Slug
  • TLD
  • Protocol

To ensure the highest Google rankings, it will be enough to focus your efforts on just several main ranking factors.

  • False
  • True

What is sitemap.xml?

  • A site map intended for users, similar to a table of contents
  • A file that is uploaded from Search Console to the root directory of a website to confirm the rights to this website
  • A file with a list of a website’s URLs to be indexed

Which status code tells us that the server is currently unable to handle the request (“temporarily unavailable” error)?

  • 302 code
  • 404 code
  • 503 code
  • 200 code

Which keywords are best to target?

  • Those with higher volume and lower competition
  • Those with higher volume and higher competition
  • Those with lower volume and lower competition
  • Those with lower volume and higher competition

Which factors will increase the value of a link? Choose two answers.

  • Links from PBNs
  • High authority of the linking domain
  • Relevant keywords in the anchor text
  • A link with a ‘nofollow’ attribute in the comment section of a blog post

When using this mobile site type, you’ve got a single set of files with one version of content, which is shown to a user regardless of the device they’re using.

  • Dynamic serving
  • Separate domain
  • Responsive design

What does AMP stand for?

  • Agile Main Page
  • Advanced Mobile Performance
  • Artificial Mobile Presentation
  • Accelerated Mobile Pages

What’s the difference between a 301 and a 302 redirect?

  • 301 is used for a temporary page redirection, 302 for a permanent redirection
  • 301 is used for a page redirection block, 302 for a permanent redirection
  • 301 is used for a permanent page redirection, 302 for a temporary redirection
  • 301 is used for a temporary page redirection, 302 for a redirection block

Microdata markup is an automatic method in which Javascript adds schema annotation into the the head of the page.

  • True
  • False

Which of the following symbols should you use to separate the words in the slug, according to best practice?

  • Plusses
  • Dots
  • Hyphens
  • Colons

Fill in the blanks: ______ reviews are the source for your rating in the Knowledge Panel on Google, while Apple maps uses the review stars from ______ by default.

  • TripAdvisor, Foursquare
  • Google, Facebook
  • TripAdvisor, Facebook
  • Google, Yelp