SEMrush PPC Fundamentals Certification Exam Answers 2020

100% Free Updated SEMrush PPC Fundamentals Certification Exam Questions & Answers.

Take this free exam and test your SEMrush PPC Fundamentals skills, with a range of questions covering competitive research, keyword research and ad creation, and much more.

Download SEMrush PPC Fundamentals Exam Answers 2020 – PDF

SEMrush PPC Fundamentals Certification Assessment Details:

  • Questions: 35 questions
  • Time limit: 40 minutes to complete the assessment
  • Pass rate: 70% or higher to pass
  • Retake period: If you don’t pass the assessment, You can immediately retake the exam.
  • Validity Period: 12 Months

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For taking the SEMrush PPC Fundamentals exam to follow the below steps

👣 Step 1: Click Here and sign in with your SEMrush account.

👣 Step 2: Start your exam.

👣 Step 3: Copy (Ctrl+C) the question from the SEMrush exam section and then find (Ctrl+F) the question from here and get the correct answer.

👣 Step 4: After completing the exam, you will get the SEMrush PPC Fundamentals Certificate.


 ✅ True or false? An effective PPC strategy should consider the ads themselves; the steps that users take on your website in order to convert to clients is not a part of this strategy.

  • True
  • False

True or false? A feature that the SEMrush Keyword Magic Tool offers which the AdWords Keyword Tool lacks is the ability to list attributes along side roots.

  • False
  • True

True or false? Uploading a CSV of your data feed from your computer will allow you to set an automated schedule.

  • True
  • False

True or false? Frequency capping sets limits on how many times the same person can see an ad.

  • True
  • False

True or false? It is important to track in-app actions to optimize for users that are engaged in completing valuable actions within the app, not app installs.

  • False
  • True

True or false? Your campaign should be limited by its budget setting when you want to limit losses on unprofitable campaigns that are being optimized.

  • False
  • True

True or false? Building an attribution model helps you to attribute appropriate credit to multiple marketing channels that contributed to a single sale.

  • True
  • False

How do you get charged with PPC?

  • You pay when a user clicks on your ad that leads to your website.
  • You pay when ads are shown to a user.
  • You pay when a user clicks on your ad that leads to your website and makes a purchase.

Which is not true about display advertising?

  • Your target audience for display advertising is not limited to the number of people looking for you on the web.
  • Display traffic is both cheaper and more plentiful.
  • It brings traffic with the strongest buyer’s intent.

Which part of the sales funnel has the most users?

  • The middle
  • The beginning
  • Same number throughout
  • The end

Which step in the decision making funnel do most people fit in.

  • Action
  • Awareness
  • Desire
  • Interest

What does tracking performance down a sales funnel enable you to do? Choose 3 answers.

  • Know how much to pay per click
  • Understand the cost for each of the conversions along the funnel.
  • A/B test different ads for highest CTR
  • A/B test different variations of stages along the funnel

More sales copy helps sell to users that are:

  • To both groups
  • Higher up on the decision making funnel (first becoming aware)
  • Lower on the decision making funnel (ready to take action and buy)

How do you get more meaningful statistics without spending more money? Choose 3 correct answers.

  • Add keywords
  • Limit your advertising to fewer products
  • Target fewer keywords
  • Focus on fewer users

With search advertising, what are advertisers competing with each other for?

  • Higher conversion rate
  • Ad position
  • Number of ad clicks

Google Ads hierarchy, from largest to smallest, is:

  • Campaign ->Account -> MCC -> Ad Group
  • Account ->MCC -> Campaign -> Ad Group
  • MCC -> Account -> Campaign -> Ad Group

What are Google Search Partners?

  • Websites that aren’t Google properties, but have a search box which delivers Google’s search results
  • Websites that belong to Google
  • Advertising agencies that manage Google search campaigns

The negative exact keyword ‘-[beach chair]’ will exclude the following search term:

  • Beach chairs
  • Best beach chairs
  • Best beach chair
  • Beach chair

Fill in the blank: It is important to take into consideration the decision making funnel when conducting keyword research so that you focus on more actionable words that will help you deliver a __________CTR with Google and ________ better.

  • Maximum, show up
  • Higher, convert
  • Lower, sell

Which two statements are not true about Google Ads Keyword planner?

  • It helps forecast the search volume.
  • It is only available in your current location.
  • keyword ideas.
  • It is a not a free tool.

What is the primary metric for determining a winning ad?

  • Clicks
  • Lowest cost per click
  • CTR
  • Ad position

What does PLA stand for?

  • Priority Listing Ad
  • Product Listing Ad
  • Paid Listing Ad

Fill in the blank. Display advertising allows you to reach users at the ___________ stage of the decision making funnel.

  • Interest
  • Awareness
  • Desire
  • Action

How many ad sizes are there on the GDN?

  • 20
  • 10
  • 30
  • 25

Which example of display targeting is not one that targets users by content?

  • Remarketing
  • Contextual Targeting
  • Targeting Topics
  • Placement Targeting

Fill in the blank. The best practice for a/b testing two different calls to action for a __________ad is to test banners that are __________in every way, with the exception of the call to action.

  • banner, identical
  • text, different
  • text, identical
  • banner, different

Ads for Universal App Campaigns are created:

  • Automatically in the Merchant Center
  • Automatically from the Google Play store listing
  • In the Google Ads UI

How much budget should you set when launching your universal app campaigns?

  • 50 times that of your target cost per installation
  • 25 times that of your target per cost installation
  • The most you’re willing to lose to gather stats until you’re profitable

If a keyword has a 2% conversion rate, and the value of a conversion is $100, what is the value per click of that keyword?

  • $2
  • $0.2
  • $0.02
  • $0.002

Which is not an example of a dimension?

  • Days of the week
  • Visitors
  • Devices
  • Cities

Conversion optimizer works by:

  • A/B testing your landing page for higher conversion rates
  • Automatically adjusting bids keywords as well as other dimensions in a campaign
  • Automatically finding targeting that will be more likely to convert into users
  • Running your campaign during hours where users will be more likely to convert

When you have dedicated landing pages, who is the home page meant to serve?

  • Users that do not know you
  • Both groups
  • Users that already know who you are

Which is not a consequence of the situation when you don’t bid on your brand name?

  • Losing users who are specifically searching for your brand
  • Losing positions in organic SERP
  • Losing sales from people that are ready to buy, but research you first

Fill in the blank. Branded SEO is _______ because SEO is about being _______ and nobody is more _______ for your brand than you are.

  • easy, visible, visible
  • easy, relevant, relevant
  • complicated, relevant, irrelevant
  • expensive, top-ranked, relevant

How should Remarketing lists be segmented? Choose two options.

  • Number of visitors to your landing page
  • Value of the users on the list
  • Different ad messages that could work best with them