SEMrush Advertising Toolkit Certification Exam Answers 2020

100% Free Updated SEMrush Advertising Toolkit Certification Exam Questions & Answers.

Take this free exam and test your PPC advertising skills, with a range of questions covering competitive research, keyword research and ad creation, and much more.

Download SEMrush Advertising Toolkit Exam Answers 2020 – PDF

SEMrush Advertising Toolkit Certification Assessment Details:

  • Questions: 20 questions
  • Time limit: 27 minutes to complete the assessment
  • Pass rate: 70% or higher to pass
  • Retake period: If you don’t pass the assessment, You can immediately retake the exam.
  • Validity Period: 12 Months

SEMrush Certificate

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For taking the SEMrush Advertising Toolkit exam to follow the below steps

👣 Step 1: Click here and sign in with your SEMrush account.

👣 Step 2: Start your exam.

👣 Step 3: Copy (Ctrl+C) the question from the SEMrush exam section and then find (Ctrl+F) the question from here and get the correct answer.

👣 Step 4: After completing the exam, you will get the SEMrush Advertising Toolkit Certificate.


You can see copies of your competitors’ PLAs with the help of SEMrush.

  • True
  • False

Ad Builder DOESN’T allow you to edit several ads simultaneously.

  • False
  • True

Which SEMrush tool will you use to analyze how your competitors’ brand ads performed for specific paid keywords over the last year to get insights on how to adjust your own bidding strategy?

  • Keyword Ad History
  • Display Advertising
  • Ad Builder
  • PLA Research

Which tool provides you with information about your competitors’ paid and organic search, display advertising and backlinks on one page?

  • Domain Overview
  • Traffic Analytics
  • Organic Research
  • Position Tracking

Which tool allows you to prepare campaigns and keyword groups for exporting to Google Ads?

  • PPC Keyword Tool
  • Position Tracking
  • Keyword Magic Tool
  • Organic Traffic Insights
  • Advertising Research

Which SEMrush tool can help a PPC specialist prepare ad creatives based on gathered semantic kernel and created ad campaign structure?

  • Position Tracking
  • PPC Keyword Tool
  • Display Advertising
  • Ad Builder

Which report can be useful for starting an advertising campaign?

  • PLA Research
  • All the listed
  • Advertising Research

With the help of this tool, you can obtain weekly updates on changes in a site’s positions via email.

  • Advertising research
  • Keyword Ad History
  • Keyword Gap
  • PPC Keyword Tool
  • Position Tracking
  • Display Advertising

Your customer has launched an ad campaign. You want to find relevant keywords targeted by his competitor but not your customer. Which tool can help you do this?

  • This cannot be done
  • Keyword Gap
  • Keyword Magic Tool
  • Ad Builder

Which SEMrush tool allows you to analyze and compare PPC costs (avg. CPC) and PPC demand (avg. search volume) in the most popular niches, from Banking to Fashion, across different states or regions side by side?

  • Advertising Research
  • Keyword Difficulty Tool
  • PPC Keyword Tool
  • CPC Map

You want to find out whether your competitor prefers to target mobile or desktop users with their ads. Which SEMrush report should you use?

  • Keyword Magic Tool
  • PLA Research
  • Advertising Research
  • Organic Research

Which tool should you use in order to see the sources where your competitor published display ads?

  • PPC Keyword Tool
  • Advertising Research → Ad Copies
  • Keyword Ad History
  • Display Advertising
  • This cannot be done
  • Ad Builder

Which SEMrush reports help a PPC specialist gather a semantic kernel for an ad campaign launch? Choose three answers.

  • Position Tracking
  • PLA Research
  • Keyword Magic Tool
  • Keyword Ad History
  • Keyword Overview → Phrase Match Report
  • PPC Keyword Tool

What step should you take after you have grouped new keywords and moved them from one group to another?

  • There is nothing left to do. You can start exporting the results
  • Filter results by CPC
  • Specify keywords match type
  • Remove cross-match negatives

What keywords CANNOT be compared with the help of Keyword Gap?

  • Domains’ unique keywords
  • Domain’s desktop and mobile data
  • Domains’ common keywords
  • Domain’s organic and paid keywords

Which SEMrush tools can help a PPC specialist determine what search queries people type in to find information about a specific topic, like backyard swimming pools? Choose two answers.

  • Keyword Magic Tool
  • Keyword Gap
  • Keyword Overview → Phrase Match Report
  • Keyword Difficulty
  • Position Tracking

The “Full Advertising Research Report” generated within the My Reports tool includes these three reports:

  • Traffic Analytics Sources
  • Ad Copies
  • Top Backlinks
  • Position Tracking Trend
  • Top Paid Competitors

The SEMrush Charts tool helps you thoroughly analyze your and your competitors’ campaigns based on trends and their comparison. Look at the image below. Which month was the most successful for Apple.com in terms of cost per acquisition?

  • August 2017
  • November 2017
  • October 2017
  • March 2017
  • September 2017

Which types of ads can be created with Ad Builder? Choose two answers.

  • Video ads
  • Text ads
  • Flash ads
  • Ads with responsive HTML

Which sources can be used for adding keywords to your ad campaign when working with the PPC Keyword tool? Choose three answers.

  • Keywords from .xls, .csv and .txt files
  • Keywords from Google Search Console
  • Keywords that your competitors are ranking for in paid search
  • Keywords that your competitors are ranking for in organic search
  • Keywords from Google Shopping campaigns

You work in a large ad agency. Your customer wants to launch a PPC campaign similar to his competitor’s campaign. You need to prove your strategy to the customer. Which two SEMrush reports will help you get ideas on this competitor’s promotion and evaluate his AdWords budget?

  • Keyword Magic Tool
  • PLA Research
  • Advertising Research
  • Sensor

According to the image below, we can say that the gameofthrones.com domain has bid on the “game of thrones” keyword most.

  • False
  • True

Most Display Advertising reports have the option to filter results based on device: Desktop, Apple Tablet, Apple Mobile, Android Tablet and Android Mobile.

  • True
  • False