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eMarketing Institute: SEM Certification 

Search engine optimization consists of:

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  • optimization of off-page elements
  • optimization of on-page and off-page elements
  • optimization of on-page elements

The correct answer is:

  • optimization of on-page and off-page elements.

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If you want to link Google Analytics and Google Adwords, you need to have permissions on both accounts. Those permissions are:

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Anchor text is:

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