Sara is building a campaign for a sporting goods startup with a revolutionary new bike helmet. She’s using Custom Affinity to reach users who recently searched for bike helmets or downloaded a bike-related app. Which elements build Sara’s Custom Affinity audience?

  • App downloads, tours, website LAN, and app user permissions
  • Keywords, places, website URLs, and app downloads
  • Preferences, visits, website FTP, and total app updates
  • Calculations, returns, website SSL, and app store visits

The correct answer is:

  • Keywords, places, website URLs, and app downloads.

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