HubSpot Revenue Operations Certification

Evaluate this SLA: Sales will contact all marketing qualified leads within five minutes.

April 8, 2022 Certificate Land

This SLA’s requirements focus on the wrong activities.
This SLA’s requirements aren’t specific enough.
This SLA is missing a requirement.
No change needed.

The correct answer is:

This SLA is missing a requirement.

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← True or false? Every step of a sales process must have exit criteria.
Situation: The Tehachapi Zeppelin Company sells enormous airships to transportation and logistics companies. Each airship costs millions of dollars, and the sales cycle is multiple months long. One sales manager has noticed that bigger deals take longer to close, so he’s encouraging his sales reps to add extra meetings to the sales process in hopes of increasing average deal size. This is an example of: →