Rupert is the lead marketer for, an international mover of household goods. Their dev team has implemented several personalization features in the site. Before the changes go live, they’d like to test the effectiveness of the new personalization features. What Google service can easily test the changes on, an international mover of household goods?

  • Optimize 360
  • Data Studio
  • Google Analytics 360
  • Google Insights

The correct answer is:

  • Optimize 360.

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