Rina has heard the term quality score mentioned before and is interested to learn what it actually is. Which statement describes quality score?

  • It’s an estimate of the quality of your ads, keywords, and landing pages
  • It’s a metric that scores the quality of traffic that clicks on your ads.
  • It’s a final score that’s based on every element of the structure of your account.
  • It’s feedback left by users who’ve clicked on your ad and browsed your website.

The correct answer is:

  • It’s an estimate of the quality of your ads, keywords, and landing pages.

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