By proposing the “right solution at the right time,” you’re doing what?

  • Still accepting project-based work if the prospect can’t afford your retainer.
  • Offering only 12-month commitments to your retainers because inbound takes time.
  • Kicking off your engagement with a trial period to establish quick wins first.
  • Coaching your prospect to manage inbound internally.

The correct answer is:

  • Kicking off your engagement with a trial period to establish quick wins first.

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