Fill in the blank: Return on investment is used in many aspects of your inbound strategy. In your email marketing strategy, it is defined as the overall return your ________.

  • email campaigns bring in from your business’ initial investment.
  • email segments bring in from your business’ initial investment.
  • emails deliveries bring in from your business’ initial investment.
  • email engagements bring in from your business’ initial investment.

The correct answer is:

  • email campaigns bring in from your business’ initial investment.

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