Research shows that mobile users expect to:

  • see the logo below the fold on mobile sites
  • tap the logo at the top of a mobile page to take them back to the homepage
  • tap the logo at the top of a mobile page to take them to new products
  • tap the logo at the top of a mobile page to take them to a “Contact Us” page

The correct answer is:

  • tap the logo at the top of a mobile page to take them back to the homepage.

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