You recently released a mobile app for your online retail store. You’re reviewing the totals across all conversions in your Google Ads account using the campaign report in Google Ads. You want to see how effectively your new app is producing conversions for app installs and first opens. Which action will accomplish this?

  • Segment the data by conversion category.
  • Segment the data by conversion action.
  • Segment the data by click type.
  • Segment the data by conversion adjustment.

The correct answer is:

  • Segment the data by conversion action.

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