Fill in the blank: The purpose of smarketing meeting is to ___________.

  • Bring your sales and marketing teams together to collaborate on a shared project and solve problems.
  • Compare marketings performance against that of sales to determine who gets the larger cut of the next quarterly budget.
  • Create an open forum where both marketers and sales reps make suggestions to the teams in product to determine which products get built for customers next.
  • Use post-its to map out your entire customer journey and flywheel.

The correct answer is:

  • Bring your sales and marketing teams together to collaborate on a shared project and solve problems.

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