A publisher is trying to keep their users happy while maximizing their revenue. Which of the following does NOT agree with user experience guidelines?

  • Give users as many options as possible.
  • Focus on your users’ goals.
  • Turn casual visitors into loyal users.
  • Ensure that users know what action to take on your site.
  • Tailor your experience to your users’ situation.
  • Employ a clear structure to guide users.

The correct answer is:

  • Give users as many options as possible.

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