A publisher has a text-only leaderboard on top of a page, and a text-only small square ad slot within the content of that page. The small square ad slot has a higher a CTR, but the leaderboard has high CPCs. Is there anything the publisher can do to try and increase their earnings? Select all that apply.

  • Yes, the publisher should opt in Image ads to both of ad units.
  • Yes, the publisher should change small square ad unit into large rectangle ad unit.
  • Yes, the publisher should make sure the medium rectangle ad unit comes first in their HTML code.

The correct answer is:

  • Yes, the publisher should change small square ad unit into large rectangle ad unit.

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