Scenario: A phrase-match keyword for one of your ads is “traveling in Boston.” Which of the following search queries would generate this ad? Choose all that apply.

• Traveling in Boston
• Traveling in Boston during the winter
• Travel in Boston during the winter
• Where to travel in Boston
• What’s it like to travel in Boston

The correct answer is:

• Traveling in Boston.
• Traveling in Boston during the winter.

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