If a person adds a product to a shopping cart but then leaves the website – which of the following tactics is most likely to encourage that person to return and purchase the product?

  • Retargeting with a display ad encouraging newsletter sign-up
  • Redesigning your website
  • Creating a Facebook page for your business
  • Retargeting with a display ad that has a discount coupon

The correct answer is:

  • Retargeting with a display ad that has a discount coupon.

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