Paige’s Pet Store is deciding on keywords for a new Ads campaign. How should Paige set up her Ads keywords?

  •  Bundle similar keywords together in one ad group based on common themes.
  •  Use the Keyword Planner to come up with keyword ideas for Display Network campaigns.
  •  Use general keywords to reach a specific audience.
  •  Use negative keywords for terms that are related to pets and animals.

The correct answer is:

  • Bundle similar keywords together in one ad group based on common themes.