The page_view event is triggered whenever a website visitor views any page on your site. If you wanted to set up a new event to trigger when visitors land on a particular page (e.g., the homepage), which option would you choose once you’ve navigated to Events in the Google Analytics interface?

  • Import event
  • Modify event
  • Mark event as conversion
  • Create event

The correct answer is:

  • Create event.

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