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Yandex Direct Certification 

What Happens If There Is Overlap Between Different Retargeting Criteria?

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  • The criteria with the highest traffic volume will be applied.
  • Only the criteria with the highest CPC will be applied.
  • The criteria with the highest combined CPC and CTR will be applied.

The correct answer is:

  • The criteria with the highest combined CPC and CTR will be applied.

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