Why is it important to look at the overall revenue and CPMs per country?
- To identify the potential advertising agencies in each country to target.
- To identify how each country contibutes to overall revenue based on viewership and CPMs.
- To identify the demographics in each country.
- To verify the macro level market trends that influence viewership, CPM, and ad rates.
The correct answer is:
- To identify how each country contibutes to overall revenue based on viewership and CPMs.
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