Situation: Oslo’s biggest knitting supplies wholesaler recently launched an ecommerce store and hired a RevOps professional named Einar. He has mapped out the buyer’s journey for the company’s customers, and he is in the process of documenting everywhere responsibility for a customer is passed from one team to another. This is an example of:

  • Process definition
  • Data governance
  • Tech stack management
  • None of the above

The correct answer is:

  • Process definition.

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