Google Ads Apps Certification

Oscar’s been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?

May 13, 2020 Certificate Land

Comparing the app against other industry apps.
A behind-the-scenes look at how the app was made.
Showing the app and its functionality.
Portraying people using the app.

The correct answer is:

Showing the app and its functionality.

← Naomi wants to promote her app with Google Ads, but has multiple campaign goals.
Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number of conversions before making any bid changes. →