Organizations should have a Crisis Management Plan for social media. This plan should identify the keywords, hashtags, etc. that should be continually monitored, to proactively identify external issues before they spiral into a crisis. This component of a Crisis Management Plan is referred to as a _________.

  • Social Surveillance Best Practices
  • Social Search Streams
  • Social Media Monitoring Strategy
  • Brand Awareness
  • Social Media Listening Techniques

The correct answer is:

  • Social Media Monitoring Strategy.

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