Once you’ve determined your total engagement cost, what’s the best way to set your markup?
- Be consistent — use the same markup for all your clients.
- Use a 20% markup per industry standards.
- Use the median average of your minimum markup and high markup.
- Consider a range based on your minimum markup, high markup, and value-based price.
The correct answer is:
- Consider a range based on your minimum markup, high markup, and value-based price.
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