Fill in the blank: Once a search engine bot discovers your web page, it _______.

  • checks to see if the content is unique from its database of content
  • checks to see if it can read all forms of media included within the page
  • decides how relevant it is to certain search queries by indexing it based on signals like keywords used within it
  • adds a cookie to it to come back later if it intends to rank it in the top 100

The correct answer is:

  • decides how relevant it is to certain search queries by indexing it based on signals like keywords used within it.

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