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Hootsuite Social Marketing Certification 

On Snapchat, a great way to generate buzz and encourage your followers to amplify your brand, is by creating image overlays referred to as __________.

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  • Auto-Enhance
  • Photo Layers
  • LensFilter
  • Image Boost
  • Map lenses
  • Brandfilters
  • Geofilters

The correct answer is:

  • Geofilters.

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When broadcasting live on social, keep in mind that the best broadcasts are ones that feel like a conversation between brand and viewer. Unlike other forms of social video, you’ll get more views and engagement if your video ________________.

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A social media content calendar should be broken down into 2 major sections: Your __________ which could contain items such as campaign starts, influencer takeovers, and new blog posts, and a more fine-grained ______________ which could be a detailed schedule of every post for each of your social networks.

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If you want to run a paid advertisement that appears across a wide variety of websites, videos, and mobile apps, your best choice is:

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