All of the following are examples of on-page SEO best practices to consider when optimizing your pillar page EXCEPT:

• The core topic is featured in the URL
• The core topic is featured in the H1
• The core topic is featured in a video at the top of the page
• The core topic is featured in the image alt text

The correct answer is:

• The core topic is featured in a video at the top of the page.

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