Obi added a sitelink extension to her text ad and wants it to show as often as possible. What’s the best way to achieve this?

  •  Lower her maximum cost-per-click (max. CPC)
  •  Add a second type of extension
  •  Raise her maximum cost-per-click (max. CPC)
  •  Lower her Ad Rank

The correct answer is:

  • Raise her maximum cost-per-click (max. CPC).

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