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Scenario: Kyle is in a new role and looking to upskill, so he goes to Google to do some research. He finds a search engine listing that piques his interest and clicks it. He’s taken to a blog post on your site. He reads the post and sees there’s a content offer. He’s interested, but not sure he’s ready to give his information for it just yet. Below the offer, he sees a chatbot asking if he needs help so he clicks it to start a conversation. Which stage of the inbound methodology is Kyle in?
What does it mean to have an inbound approach to doing business?
Fill in the blank: When planning the timing of content in a calendar, _______.
What stage of the buyer’s journey is your audience in if they’re choosing a free trial or consultation?
Fill in the blank: Once a search engine bot discovers your web page, it _______.

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HubSpot Digital Advertising Certification

Which of the following is NOT one of the three elements of a marketing mix?

February 25, 2021 Certificate Land

Earned media
Owned media
Social media
Paid media

The correct answer is:

Social media.

🎓 Get all the latest and 100% correct HubSpot Digital Advertising Certification Exam Answers

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← Based on the data below, what is the return on ad spend (ROAS) for the campaign?
Fill in the blank: A paid media plan is the bridge between your ______ and your business goal. →

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