Noelle is an advertiser at a hair care brand, and is looking to drive more sales of her brand’s shampoo line. She wants to better understand the cadence for replenishment of her shampoo so that she can better create advertising to reengage shoppers when they may be looking to buy again. What should Noelle look at in ARA Premium?

  • Market basket analysis
  • Item comparison
  • Repeat purchase
  • Traffic diagnostics

The correct answer is:

  • Repeat purchase.

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