Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She’s uncertain which type of bidding she should choose for her TrueView for action campaign. She has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition. Which bidding type would be best in this scenario?

  • Target conversion share
  • Min cost-per-conversion
  • Target cost-per-conversion
  • Max Conversions

The correct answer is:

  • Target cost-per-conversion.

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