Millie is managing a Google Ads campaign for a new client who’s tracking all important actions post-click and values each of their conversion actions equally. What type of automated bidding strategy would be ideal for this client?

  • Conversion-focused bidding
  • Awareness-based bidding
  • Consideration-focused bidding
  • Revenue-focused bidding

The correct answer is:

  • Consideration-focused bidding.

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