Microsoft Advertising includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?

  • Targeting
  • Pay-per-click
  • Optimization
  • Incremental keyword bidding

The correct answer is:

  • Optimization.

☑ Get all the latest and 100% correct Bing Ads Accredited Professional Exam Answers