Microsoft Advertising Certified Professional Certification Answers 2022 [3 Exams in 1]

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Microsoft Advertising Certification

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Microsoft Advertising certification program got a significant update. To become a Microsoft Advertising Certified Professional (MACP), you must now pass the following three exams (instead of one). Our team of experts has chosen all possible questions for each exam and verified their answers. The new Microsoft Advertising Certification Answers are available here:

  1. Microsoft Advertising Search Certification Answers
  2. Microsoft Advertising Native & Display Certification Answers
  3. Microsoft Advertising Shopping Certification Answers

Check out the following Microsoft Advertising Certified Professional (MACP) Exam Answers:


Microsoft Advertising Search Certification Exam Answers
(Click On the question, to get the answer)

βœ… Contoso Clothing is new to Microsoft Advertising and wants to track how many people buy a shirt online after clicking on their ad. What feature must they implement?

βœ… When creating an ad for a Dynamic Search Ads campaign, what is the minimum input required?

βœ… Complete the following sentences by selecting 2 correct answers: With Microsoft Advertising, you can use Dynamic Remarketing…

βœ… Contoso foods wants to track each time a searcher who has clicked on their ad watches a video on their sites as a conversion. Which Microsoft advertising feature do they need to implement?

βœ… Contoso Holidays wants their ad to display for the keyword ‘Flights to New York’ only when a customer’s search query matches their keyword precisely – including some close variants – with no extra words. Which Keyword match option should they select?

βœ… What is an EXTA?

βœ… Yani is creating a search campaign and is choosing an automated bid strategy. The aim is to ensure an average spend to get a customer to take action on their website over 30 days is less than $10. Which bid strategy should Yani choose?

βœ… You can use the Google Import feature to import an in-market audience to your campaign.

βœ… Arlo has applied targeting at both the campaign level and ad group level to his campaign. Which level will take priority?

βœ… What does a Callout ad extension provide?

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βœ… What is the maximum number of headlines an advertiser can provide for their Responsive Search Ads?

βœ… To pay with monthly invoicing, you will need to have a live insertion order set up.

βœ… Which of the following are Microsoft Advertising budgeting options?

βœ… Which of the following is not considered in calculating quality score?

βœ… What do past buyers list do in a dynamic remarketing campaign?

βœ… How many types of Dynamic Remarketing lists are available to an advertiser?

βœ… Which of the following will not import using the Google import tool?

βœ… What should you know before importing a file in Microsoft Advertising Editor?

βœ… Gail’s Gifts is choosing an automated bidding strategy. They want to have confidence that their bids are driving as much traffic to their websites as possible while staying within their budget. which did strategy should the choose?

βœ… Hitesh wants to see the number of impressions for each headline and description combination for his Responsive Search Ad (RSA). What type of reports should Hitesh run?

βœ… How is a click-through rate defined?

βœ… What are some benefits of using remarketing in your paid search campaign?

βœ… When using Google import, which of the following may be modified automatically as part of the import process?

βœ… Susana has recently implemented Responsive Search Ads (RSAs) on search campaigns. To best understand the full impact of her RSAs, how soon after implementation should Susana measure their performance?

βœ… How is a conversion rate defined?

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βœ… Dynamic Search ads automatically target relevant search queries based on the content of your website, and are dynamically created to respond to these search queries.

βœ… Contoso Hotels wants to ensure that excessive spend on one campaign does not take budget from other campaigns. Which budget type should they select?

βœ… Microsoft Advertising allows you to import a keyword list from Google.

βœ… Which of the following payment methods are allowed if using a post-pay threshold?

βœ… With conversion tracking, the only thing possible to track is when a customer actually purchases a product.

βœ… An ad extension, if present, will always serve.

βœ… What are impressions?

βœ… Contoso Pet Supplies wants their ad for the keyword ‘Can Snaxxx’ triggered when a user searches either of the individual words in any order, or words related to Cat or Snaxxx. Which match option should they choose?

βœ… What are the words or phrases a user types into a search box referred to as?

βœ… Ad group settings must inherit settings from the campaign level.

βœ… What are the benefits of using in-market audiences?

βœ… Cathleen wants to check that three Universal Event Tracking (UET) gag is functioning correctly on the website, ‘Cathleen’s Musical Instruments’. Which of the following options would enable Cathleen to do this?

βœ… Microsoft advertising saves your Google ads sign-in information for easier access with other google imports.

βœ… Willow Sporting Goods are concerned that a lot of their ads are being blocked from showing. The believe this is due to keywords that have been set up to prevent ads from being triggered by a certain word or phrase. Which report should they run?

βœ… Responsive Search ads can be imported from your Google Ads campaign.

βœ… Maria-Jose wants to run a report to see impressions, impression percentage, and impression percentage lost to budget and lost to bid. Which report should Maria-Jose run?

βœ… In general, the higher up on the Search Engine Result Page (SERP) your ad is the less likely it will be to clicked.

βœ… Unless you choose to opt-in, your campaign will be automatically opted-out of Microsoft Search Partner traffic.

βœ… Which of the following is true about Universal Event Tracking (UET)?

βœ… Kari’s Clothes online store has a remarketing list of site visitors applied to a campaign. For this campaign, they only want their ads to appear to customers on the remarketing list. Which targeting options should they choose?

βœ… When will changes made in Microsoft Advertising Editor be reflected in your Microsoft Advertising account?
βœ… Saskia is running a search campaign for a major retailer and is writing ad copy. With remarketing, Saskia has the ability to show previous website visitors different ad copy to other people.

βœ… What level or levels can ad targets be set?

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βœ… Tailspin Fences and Gates Inc. does not want its ad to display when a customer searches for ‘Bill Gates’. To avoid displaying an ad when a customer searches for ‘Bill Gates’, which Microsoft Advertising option should they select?

βœ… Broad match keywords have the most potential for high impressions.

βœ… Which levels can you apply website exclusions for the Microsoft search partner network?

βœ… Helena wants to compare the performance of ads running on owned and operated sites to ads running on the Microsoft Search Partner Network. In which of the following ways can Helena do this?

βœ… For enhanced cost per click, which of the following is true about Universal Event Tracking (UET) with a conversion goal?

βœ… When is a customer removed from the Dynamic Remarketing list?

βœ… Maria has noticed that her ads are not appearing as high on the search engine results page as they used to. Which of the following could Maria do to improve her ads’ position?

βœ… What does SERP stand for?

βœ… Javier is interested in the performance of individual sites on the Microsoft Search Partner Network for his campaigns. What level of transparency can Javier get with Microsoft Advertising reporting?

βœ… Celine is a camera retailer who wants to create engaging ads with images of what products are sold from the catalog. What ad type should Celine use?

βœ… Phuong wants to see details of which queries have been triggering the ads in a campaign that has been running for a few weeks. Which report should Phuong run?

βœ… What are some reasons why you would use page feeds for dynamic search ads?

βœ… Jack wants to provide a variety of headlines and descriptions so Microsoft Artificial Intelligence can automatically select the best combination. What ad type should Jack create?

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βœ… What are the ways in which you can import your Google Ads search campaign data?

βœ… Gregory wants to set up billing information in a new account. Gregory can use Google Import to copy this over from his Google Ads account.

βœ… Leo’s online store wants to set up remarketing for its search campaigns. In what order should steps be taken to achieve this?

βœ… What can a Sitelink ad extension provide?

βœ… What is the membership duration range an advertiser can specify when creating a Dynamic Remarketing list?

βœ… Ravleen wants to run a report to see financial documents, including invoices and credit memos. Which report should Ravleen run?

βœ… The words or phrases a user types into a search box are often referred to as:

βœ… What an advertiser defines as a sale – could be a sign up or a purchase is known as:

βœ… What is the correct order of hierarchy in the Microsoft Advertising account structure?

βœ… The ‘Target and Bid’ audience target setting does not narrow your ad’s audience.

βœ… How many Universal Event Tracking (UET) tags are needed per advertiser website?

βœ… Each sponsored search ad that a user sees is called a(n):

βœ… A bid is the maximum amount an advertiser is willing to pay for a click.

βœ… What does the term SERP stand for?

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βœ… Contoso Ski House wants its keyword ‘winter vacations’ to match to queries such as ‘winter vacations discount’ but not ‘Hawaii vacations’. Which keyword match option should it select?

βœ… When you are testing your Responsive Search Ad (RSA), which of the following is recommended?

βœ… Contoso Desserts is new to Microsoft Advertising and wants to implement conversion tracking. What is the first step?

βœ… Emily is creating a campaign for a large insurance company’s auto insurance and is choosing an automated bid strategy. The aim is to use Microsoft Advertising’s data-driven bidding to get as many online purchases as possible. Which bid strategy should Emily choose?

βœ… The Microsoft Search Partner Network is comprised of partner-managed properties powered by Bing. They have their own brands, but search results and ads are served by Bing.

βœ… Contoso Shoes’ campaign reached its budget limit for the day, so it has been automatically paused. What could Contoso Shoes do to make its ads go live again?

βœ… What is it called when a user clicks through to an advertiser’s website from a sponsored search listing?

βœ… How many sales an advertiser is getting per number of clicks is known as:

βœ… What does CTR stand for?

βœ… What do web crawlers do?

βœ… Paid search follows a Pay Per Click, or PPC, advertising model. Using this system, an advertiser only pays when a consumer clicks on their delivered ad.

βœ… Which of the following is the default bid strategy when creating a new campaign?

βœ… Anna notices one device type performing poorly. What is the maximum negative bid adjustment Anna can use for a device?

βœ… Campaigns are the lowest level in the account structure hierarchy.

βœ… Gaby is marketing luxury vacations and notices ads are being triggered by queries for ‘cheap vacations’. What should Gaby do to prevent this?

βœ… Which of the following is true about Microsoft Advertising Editor?


Microsoft Advertising Native & Display Certification Exam Answers
(Click On the question, to get the answer)

βœ… To get started with the Microsoft Audience Network, Contoso Snacks will need a minimum of 3 images: a 1200 x 628, a 300 x 250, and a 728 x 90.

βœ… Meredith is creating a Microsoft Audience Network campaign and is selecting images. Which of the following statements are Microsoft Audience Network image requirements that Meredith must adhere to? Select all that apply.

βœ… Which of the following brand safe sites are included in the Microsoft Audience Network? Select all that apply.

βœ… In the direct or guaranteed method of selling display advertising, how is pricing set?

βœ… Monica wants to view the performance of her Microsoft Audience Network campaiqns. What are ways in which Monica can do this? Select al that apply.

βœ… Claudine wants to import campaigns from Facebook into the Microsoft Audience Network. Which targets can be imported using the Facebook Import tool? Select all that apply.

βœ… Amanda is applying targeting to her Microsoft Audience Network campaign. Which types of bidding are available? Select al that apply.

βœ… What are the primary lengths, or durations, of video ads? Select all that apply.

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βœ… What does vCPM stand for?

βœ… Why is the Microsoft Audience Network brand safe? Select all that apply.

βœ… Which of the following statements are true of view through conversions? Select al that apply.

βœ… A customer is searching for a new pair of running shoes. They add a pair of shoes to their cart but then leave the site. Which scenario occurs as a result of dynamic remarketing?

βœ… Nick is logged into the Microsoft Advertising User Interface and wants to import his campaigns from Facebook into the Microsoft Audience Network. What is the correct order in which these steps need to be taken to complete the import? Organize the options in the correct order.

βœ… You can obtain images for your Microsoft Audience Network campaigns using which resources? Select all that apply.

βœ… In the programmatic method of selling display advertising, how is pricing set?

βœ… Which buying models are used in the Microsoft Audience Network? Select all that apply.

βœ… Contoso Fresh Food is running a Microsoft Audience Network campaign. When you click on one of their ads, where are you redirected?

βœ… Contoso Fitness Company’s new Microsoft Audience Network campaign has been running for a few weeks and they want to review its performance. What are the ways in which they can do this? Select all that apply.

βœ… Contoso Cameras wants to run image based ads across the brand safe properties of the MSN website, the Microsoft Edge browser, and Outlook.com. Which ad solution from Microsoft Advertising should Contoso Cameras use?

βœ… Ayushi is creating a dynamic remarketing list for the Microsoft Audience Network. What is the membership duration range Ayushi can specify?

βœ… With Microsoft Advertising, you can use dynamic remarketing for which of the following? Select all that apply.

βœ… In which pricing model does an advertiser pay for every thousand impressions?

βœ… When extending a search campaign to the Microsoft Audience Network, what is the maximum audience ads negative bid adjustment?

βœ… Why is display advertising effective? Select all that apply.

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βœ… Which of the following is a way to gather images for your Microsoft Audience Network campaign?

βœ… Contoso Insurance is running a Microsoft Audience Network campaign and wants to see how they’re performing across a variety of devices. For which devices can they pull this performance data? Select all that apply.

βœ… Which of the following are display advertising metrics? Select all that apply.

βœ… Marco is interested in tracking when people who were shown an ad and didn’t click on it, but still went on to purchase at a later date. Using which feature in the Microsoft Audience Network can Marco track this?

βœ… In which of the following places are display ads shown? Select all that apply.

βœ… Tailspin Toys wants to use a CPA metric to measure the effectiveness of its display advertising campaigns. What does β€œCPA” stand for?

βœ… On the Microsoft Audience Network, which products do not require age targeting?

βœ… Contoso Carpets have previously run search campaigns, but now want to get started with native ads. What actions should they take before getting started on a Microsoft Audience Network campaign? Select all that apply.

βœ… What are the ways in which you can add images to your ads that are extended to the Microsoft Audience Network through your search campaigns? Select all that apply.

βœ… What content is disallowed in the Microsoft Audience Network creative acceptance policy but allowed in the Search policy? Select all that apply.

βœ… What is the aspect ratio of an ad?

βœ… Mike wants to use filters in reports to be able to view the performance of Audience Ads in the campaign performance report. Which column is added to be able to view this?

βœ… Which of the following are forms of display advertising? Select all that apply.

βœ… What are common display advertising key performance indicators? Select all that apply

βœ… Which signals are used to anchor relevancy for search campaigns expanded to the Microsoft Audience Network? Select all that apply.

βœ… Frank is creating a shopping feed-based audience campaign for his online store, Frank’s Tools. After selecting β€˜Create Campaign’ in the Microsoft Advertising User Interface, what should Frank select next?

βœ… Contoso Furniture is running an online campaign with video ads and paying on a cCPV basis. What does β€œcCPV” stand for?

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βœ… In dynamic remarketing, which of the following statements are true regarding past buyers lists? Select all that apply.

βœ… Where can you use the Facebook Import tool?

βœ… In the programmatic method of selling display advertising, which statements describe pricing? Select all that apply.

βœ… A unique audience target on the Microsoft Audience Network is LinkedIn Profile Targeting. Select all available LinkedIn targets. Select all that apply.

βœ… Tailspin Toys are creating their first Microsoft Audience Network campaign. What is the minimum number of images they will need in order to do this?

βœ… How many types of dynamic remarketing lists are available to an advertiser?

βœ… The Contoso Daily News newspaper is selling display ads on its website using the direct or guaranteed method of selling display advertising. Which statements describe this selling model? Select all that apply.

βœ… Which of the following can you apply to your Microsoft Audience Network campaign?

βœ… The Microsoft Audience Network has a partnership with Shutterstock to make images available for advertisers that do or do not have their own assets to use for their ads.

βœ… Denise is running dynamic remarketing campaigns on the Microsoft Audience Network. She can also use this feature for her search campaigns.

βœ… Microsoft Audience Network offers a detailed publisher report showing every domain driving traffic to your campaigns.

βœ… Online video ads are not classified as display advertising.

βœ… Microsoft Audience Network Campaign performance data can be viewed by day and hour in the ad schedule tab in the Microsoft Advertising Ul.

βœ… Microsoft Audience Network brand-safe sites include MSN, Outlook.com and Microsoft.com.

βœ… When using the Facebook Import tool, you can import multiple campaigns at a time.

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Microsoft Shopping Advertising Certification Exam Answers
(Click On the question, to get the answer)

βœ… The products rating feed file is contained in the shopping feed file.

βœ… The store name in a product ad is taken from the advertiser’s product feed.

βœ… When creating a new shopping campaign you select ‘sell products from your catalog’ as your campaign goal. After this you select your campaign subtype, and can choose between Smart Shopping, Standard Shopping, or Dynamic Shopping.

βœ… Contoso Foods are creating a shopping feed and completing the product category field. Microsoft Advertising supports the use of both string such as Electronics > Communications> Telephony > Mobile Phones and Product Category IDs such as ‘267’.

βœ… Both Product_Type and Product_Category attributes recognize which sign as their delimiter?

βœ… Which of the following are required attributes when creating a shopping feed? Select al that apply.

βœ… Contoso Pet Supplies has noticed a recent dip in impressions in their shopping campaign and want to explore. Where can they do this?

βœ… Which of the following statements is true about shopping campaigns? Select all that apply.

βœ… Which of the following are acceptable feed file types? Select all that apply.

βœ… Contoso Hair Supplies wants to run a report that shows performance data such as clicks, impressions, and conversions for each product group in their feed. Which report should they run?

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βœ… Contoso Jewelry store wants to review the import status of their most recent Google Merchant Center import. Where will they find this in the Microsoft Advertising User Interface?

βœ… Contoso Bikes have forgotten to update, or re-upload, their product feed file. After how long will their feed file expire if it’s not updated or re-uploaded?

βœ… Contoso Jewelry Store wants to start using product ads and Microsoft Shopping Campaigns from scratch. What is the correct sequence of steps they need to follow in order to do this?

βœ… Contoso Films wants to filter their products. Which of the following attributes cannot be used to filter their products in a shopping campaign?

βœ… What is the warning symbol when looking at product issues in the store summary page?

βœ… Contoso Cameras wants to run ads that have rich product information, including a product image and store name. What types of ads should they create?

βœ… Clicks on product ads are charged on what basis with Microsoft Advertising?

βœ… Ted wants to create a store in the Microsoft Advertising User Interface (UI). Where does Ted need to go in the Ul to do this?

βœ… Contoso Kitchen Supplies are running product ads. When a searcher clicks on their ad, which of the following happens? Select all that apply.

βœ… A product appears in both a high priority (campaign A) with a bid of $1, and low priority (campaign B) with a bid of $10. Which will be used for a relevant query?

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βœ… Which of the following is an optional attribute when creating your product feed?

βœ… When looking at product issues in the store summary, what is the symbol for an error?

βœ… How does Microsoft Advertising define impression share?

βœ… Contoso Clothing has frequent updates to the sale price and product availability attributes for specific products in their campaign. They also do not have an APl set up. Which of the following is Contoso Clothing’s best option?

βœ… Which report should you run to see what your audience is searching for when your product ads are shown?

βœ… Which of the following advertisers would NOT be eligible to use Microsoft Shopping Campaigns? Select all that apply.

βœ… Which of the following are examples of product ad enhancements? Select all that apply.

βœ… Which of the following are useful Microsoft Advertising reports for your shopping campaigns? Select all that apply.

βœ… When a new shopping campaign is created, an ad group with a product group is created by default. What type of product group is this?

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βœ… Contoso Kitchens wants to implement product ratings but do not have a feed file for this. They’ve heard that ratings from one supplier do not require an additional feed. Which supplier is this?

βœ… Contoso Cameras Inc. is adding a merchant promotion to its ad for 10% off. What clickable text will be added to Contoso Cameras’ ad to highlight the promotion?

βœ… Product ads contain which of the following? Select all that apply.

Β βœ… Which of the following statements about the redirect URL attributes in a product feed file is true? Select all that apply.

βœ… Brian has a new product and wants to set up a Smart Shopping campaign. What is the correct sequence of steps Brian needs to follow in order to do this? Organize the options in the correct order.

βœ… What is the Microsoft Advertising product ad maximum file size for the product image?

βœ… Amelia wants to run a report that shows performance data such as clicks, impressions, and conversions for each product in the feed. Which report should Amelia run?

βœ… When Contoso Clothing is submitting partial feed updates, which of the following attributes can be updated without editing their full feed? Select all that apply.

βœ… Which of the following is a way to verify your domain when setting up Microsoft Advertising shopping?

βœ… Which of the following Share of Voice attributes can you include in the product dimension report? Select all that apply.

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βœ… What does the non-targeted report in ‘store issues’ tell you?

βœ… Contoso Cameras wants to submit local product information for their local inventory ads. How do they do this?

βœ… Hugo is setting up a new shopping campaign for a new product line. Which bid strategy can Hugo use if using a third party bid management tool?

βœ… What are the benefits to opting-in to the automatic item updates in your Microsoft Shopping Campaigns’ feeds?

βœ… Which of the following is a best practice for shopping campaign structures?

βœ… Contoso Toys has decided to create a “catch-all” campaign with an all-products product group in it. As a best practice, how should they bid in this scenario?

βœ… How is it generally recommended you bid on product SKU product groups?

βœ… Zoe is setting up Microsoft Advertising Shopping. Select three ways in which Zoe can verify her domain. Select all that apply.

βœ… Contoso Cameras are collecting images and image links for their product feed file. What are some product image best practices they should adhere to? Select all that apply.

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βœ… Contoso Cameras wants to group their products into the following sets: high margin products, special offers, and seasonal offers. Which feed field can they use to do this?

βœ… Which of the following bid strategies allow you to set your own bids? Select al that apply.

βœ… Which of the following statements is true about shopping campaigns?

βœ… Contoso Cameras’ campaigns have been running for six weeks. Where can they find reporting and analysis for their shopping campaigns? Select all that apply.

βœ… How many custom label attributes can you add for each product?

βœ… Contoso Cameras is seeing that their products are being rejected and want to learn why. Where can they go to find this information?

βœ… Contoso Widgets is a new advertiser creating a new store in Microsoft Merchant Center and their store is rejected. What are possible reasons for this? Select all that apply.

βœ… Contoso Lighting wants to set up Local Inventory Ads (LIAs) for their Microsoft Shopping Campaigns. In what order should the following steps be taken to set up them up? Organize the options in the correct order.

βœ… How can using the Google Merchant Center import tool benefit an advertiser? Select all that apply.