Melanie is a marketer for the company GlobalVision. Melanie wants to help build a strong, more user-focused organization by getting the support of GlobalVision’s leadership. Which of the following is a recommended action for Melanie to gain the support of leadership in this area?

  • Showing the performance statistics of the design team
  • Showing a summary breakdown of the Google Ads account
  • Showing benchmark data across the competition
  • Showing a comparison of performance between the development and marketing teams

The correct answer is:

  • Showing benchmark data across the competition.

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