Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance?

  • Enable and disable target CPA bidding every other day to observe differences
  •  Monitor overall changes in clicks received
  •  Install a new conversion tracking code
  •  Compare average CPA and conversion rate before and after using target CPA bidding

The correct answer is:

  • Compare average CPA and conversion rate before and after using target CPA bidding.