Which one of the below choices is NOT a reason you should be measuring your social media ROI?

• Prove the value of social media within your organization.
• Show how social media can impact all departments, ranging beyond Marketing and Sales to HR to Engineering to PR.
• Show influencers how enticing it would be to work with your company.
• Understand and measure brand reputation and gain control of that conversation.

The correct answer is:

• Show influencers how enticing it would be to work with your company.

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